Performance & Reporting

One of the biggest misconceptions we see with business owners and marketing teams is in tracking KPIs without first defining what the strategy is actually supposed to do. Not every marketing effort is meant to generate leads.Not every channel should be judged by conversions. And not every KPI belongs to the same campaign.

If you're like most small to mid-sized businesses, you’re paying for far more marketing tools than you realize. Your team probably doesn’t fully utilize these tools or they overlap in features, and so they sit on your credit card quietly draining hundreds (or thousands) every month.